For more than 25 plus years, ColorTyme has been admired for its dedication to innovation and its people.  We’re not only in the rent-to-own business, but in the business of improving lives for our customers, Franchisees and Vendors. 

Our values come directly from our founder, Willie Talley, who pioneered the ColorTyme idea of rent-to-own with Curtis Mathes in 1978 when he offered a payment plan for customers who couldn’t afford a new television in one payment.

The notion to give anyone an opportunity for ownership is evident today in our Franchisee financing programs, where the ‘sweat equity’ of an experienced RTO manager holds as much value as a proven entrepreneur or a deep wallet.  We call this ‘People helping People,’ and it is this spirit, coupled with integrity in all that we do, that enables folks to achieve their ownership dreams through financing, training and other ColorTyme support programs.